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Doritos Joins Forces with Major League Gaming in Partnership to Discover Next Generation of Pro Video Gamers

NEW YORK and PLANO, Texas, Aug. 31 /PRNewswire/ — Major League Gaming and the Doritos brand today announced a partnership to bring pro football’s combine concept to the competitive video game world. The Doritos MLG Skills Combine will be a nationwide, multi-day competition where amateur players are put through their paces by MLG League officials and pros, with an eye towards evaluating their potential for participation in the MLG Pro Circuit.

"We have long believed in big ideas and the power of emerging talent to drive consumer behavior," said Rudy Wilson, director of marketing, Doritos. "MLG is one of the biggest new ideas in sports and video games, and the Doritos brand looks forward to supporting the passions and aspirations of the millions of MLG fans who dream of turning pro one day."

The Doritos/Major League Gaming partnership spans multiple distribution and activation touch points, including both live and online competition and evaluation, original programming, online tournaments and deep fan engagement, as well as an exciting retail program to be announced this fall.

"Doritos is an iconic brand and snack, with a legendary marketing prowess. Bringing all that to bear for the good of our fans is a beautiful thing," said Sundance DiGiovanni, co-founder and chief creative officer of MLG. "The ability to showcase talent in a live competition environment is critical in our sport and our collaboration with Doritos will enable many more aspiring pros to get noticed, get better, and try to break into the pro ranks."