http://www.xbox360digest.com/2010/03/09/microsoft-to-show-full-natal-lineup-at-e3/ Your place for news, reviews, contests and more! Sat, 21 Jan 2012 19:35:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.xbox360digest.com/2010/03/09/microsoft-to-show-full-natal-lineup-at-e3/comment-page-1/#comment-2330 Xbox 360 Digest » Industry Challenges in Video Game Pricing Fri, 04 Jun 2010 04:54:31 +0000 http://www.xbox360digest.com/2010/03/09/microsoft-to-show-full-natal-lineup-at-e3/#comment-2330 [...] NATAL aside, one of the big developments I’m watching E3 is the future pricing schemes being kicked around by different companies. As Namco-Bandai VP Olivier Compte perfectly put it, “I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins, £40 [$60 US] is a fair price [to the developer], but for the consumer it is too much….From September to December there are three new blockbusters every week, and consumers just can’t afford to buy all that.” [...] [...] NATAL aside, one of the big developments I’m watching E3 is the future pricing schemes being kicked around by different companies. As Namco-Bandai VP Olivier Compte perfectly put it, “I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins, £40 [$60 US] is a fair price [to the developer], but for the consumer it is too much….From September to December there are three new blockbusters every week, and consumers just can’t afford to buy all that.” [...]

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