In a curious take on advertising, Old Spice has collaborated to release three indie games for the Xbox 360.
In Newton vs The Horde (RB Games) you use an arsenal of weapons, including Old Spice (naturally), to keep the zombie Stinkies from destroying all the freshness in the world. In The Fresh Card Game (Canned Games) you play to the last deodorant stick to be “the freshest,” which should appeal to fans of both online poker and, well, deodorant. And in Old Spice Racers (Monkeytrapgames), you whip through 45 levels of side-scrolling arcade against up to 8 players on XBL.
As of this posting, no one has yet rated these new titles (or purchased them?). Of course Old Spice isn’t the first brand to advertise with Xbox games (remember Big Bumpin’?), and at 240 MSP each to play what is essentially an interactive commercial, it remains to be seen how successful this new ploy will be. If Old Spice can conjure even marginal success, though, I’m sure we’ll see more brand-driven games.
UPDATE: A representative for the game contacted us to clarify: “Old Spice did not develop these video games. In fact, Old Spice and Wieden+Kennedy worked with Microsoft and the Dream.Build.Play competition to crowd-source video game development through their XNA Creators Club Online developer community. This is the first time a brand has ever engaged the independent developer community upfront – that means the independent developers work to create a game, and then they surprise us with the results.”
[...] Stinkies” before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than [...]
[...] Stinkies” before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than [...]
[...] Stinkies” before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than [...]
[...] Stinkies” before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than [...]
[...] as far as "zombie Stinkies" before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than us.Old Spice advergames arrive on XBL Indie Games originally [...]
[...] as far as "zombie Stinkies" before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than us.Old Spice advergames arrive on XBL Indie Games originally [...]
[...] Xbox 360 Digest: In a curious take on advertising, Old Spice has release three indie games for the Xbox [...]
I know the XBL Indie marketplace doesn't allow free but I'm mystified why an advergame is charging $3 instead of the minimum $1.
Actually, I think there are more Old Spice games. I also saw a game called Old Space, and downloaded the trial of a game called House of Spice which was an on-the-rails shooter where you shoot giant sea animals (like shrimp and squid) that are hanging around towns and shooting balls of lasers at you. You, meanwhile, have to pick up sticks of Old Spice to power up your Spice Gun. (OH PLEASE! Some one needs to pull a Weird Al and make Kiss' Love Gun into Spice Gun!!!)
The game would not be that bad except that EVERY time you move thru any menu, some tool whistles the Old Spice Theme. That got old in a matter of seconds.
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